Shopware Development at the Highest Level: From Architecture to Performance – for Sustainably Successful E-Commerce Projects.

Oliver Skroblin

About Me

With 13 years of experience as a core developer at Shopware AG, I've helped shape the e-commerce platform from the ground up. My expertise lies in developing scalable solutions, performance optimization, and building robust system architectures. Today, I use this insider knowledge to help shop owners and agencies unlock the full potential of their online shops.

Programming

As a former core developer, I know Shopware inside and out. I use this expertise to develop tailored solutions that sustainably advance your business.

🚀 Project Business

You want high-quality code and quick results? Let's go.

Whether you're a shop owner or agency – you need someone who thinks ahead, keeps up, and delivers. I'm your partner for Shopware 6 projects when you:

  • want clean, maintainable code that scales
  • need to get from idea to working prototype quickly
  • don't want endless alignments but want to see progress

With my experience, you don't just get a finished product – you get real development power that moves your project forward.

⚡ Performance Optimization

Your shop is slow, sluggish, or crashes during promotions? I'll make it fast again.

I help shop owners whose performance isn't keeping up. Causes? Usually a mix of poor configuration, weak infrastructure, or simply lack of experience in handling complex setups.

My solution:

  • targeted analysis instead of trial and error
  • deep knowledge in Elasticsearch, Varnish, Fastly & SQL
  • experience with heavily loaded shops & large campaigns

Whether it's loading times, server load, or timeouts – I find the bottlenecks and solve them. Your shop won't just run faster, but more stable – no matter how much traffic comes.

Workshops for Agencies

Each workshop is individually tailored to your team's needs and knowledge level. This ensures your developers learn exactly what they need for their daily work.

🛠️ Beginner Workshop

Got new team members or want to confidently start with Shopware as an agency? Let's get started together.

I'll show you the most important basics, typical pitfalls, and how your developers can quickly get familiar with the system – practical, understandable, and perfectly tailored to your projects.

  • Get to know Shopware from the inside – how data really connects
  • Products, Listings & Co. – how to design your shop's core
  • CMS & Layouts – make your shop stand out
  • Checkout & Line Items – smooth customer journey
  • Rule Builder & Categories – for clever shop logic and navigation
  • APIs & DAL – the power tools for your development
  • Entities & CustomFields – how to extend Shopware your way
  • Smoothly integrate third-party tools like Algolia or tax services

What makes this workshop special?

  • Performance-optimized from day one
  • Hands-on from the first minute – in your IDE
  • Tips & tricks you won't find in any docs
  • Learn not just what, but why

Goal: After this workshop, you'll know not just the basics – you'll know exactly how to use them for your projects. From architecture to code, from database to frontend!

🔌 API Workshop

Want to develop APIs instead of just using them? Let's level up your API skills!

In this workshop, I'll show you how to develop your own Shopware APIs – from admin to storefront:

  • Develop Admin APIs – custom endpoints for your backend
  • Build Store & Storefront APIs – implement public and protected routes smartly
  • Extend existing APIs – bring new features to existing endpoints
  • Security first – master access control with Shopware ACL
  • Testing & Debugging – secure your APIs with Postman, PHPUnit & Profiler

Why this workshop is different?

  • Performance-optimized endpoints instead of standard implementations
  • Real-world use cases – keep your APIs performing under load
  • Effective development processes for faster time-to-market
  • All tailored to your API challenges

Goal: After this workshop, you'll develop APIs that do exactly what your project needs – well-structured, secure, and optimally integrated. From planning to testing!

🚦 Performance Workshop

Your shop isn't running smoothly? Time for a turbo boost!

In this workshop, I'll show you and your team how to not just find performance problems, but really solve them:

  • Performance testing like the pros – spot all bottlenecks with Blackfire and Tideways
  • Database power unleashed – get SQL and DAL running at full speed
  • HTTP caching with Varnish – keep your shop cool even during traffic peaks
  • Optimize API calls – fast responses instead of timeout frustration
  • ESI magic – cleverly cache dynamic content

Why this workshop is different?

  • Performance-optimized endpoints instead of standard implementations
  • Real-world use cases – keep your APIs performing under load
  • Effective development processes for faster time-to-market
  • All tailored to your performance challenges

Goal: After this workshop, you'll know exactly where your performance problems lie and how to solve them. From database optimization to caching strategies – your shop will be faster, more stable, and more scalable!

✅ Testing Workshop

Tired of manual testing? Time for automated tests that really work!

In this workshop, I'll show you how to properly test your projects – from unit tests to end-to-end:

  • Unit testing with PHPUnit – ensure your code does what it should
  • Integration testing – keep complex workflows under control
  • API testing – make your endpoints bulletproof
  • Frontend testing with Cypress – end-to-end without headaches
  • Refactoring for better testability – code and tests that are fun to work with

Why this workshop is different?

  • 13 years of core development = tons of real-life testing experience
  • Automation that really pays off – no alibi tests
  • Effective CI/CD workflows instead of endless manual testing
  • All tailored to your testing challenges

Goal: After this workshop, you'll write tests that really secure your project – efficient, maintainable, and with the right tools. From unit tests to Cypress, from theory to CI/CD pipeline!

Infrastructure & Updates

A shop is only as good as its infrastructure. With my years of experience, I ensure your system runs optimally not just today, but in the future too – from server architecture to smooth updates.

☁️ Hosting & Deployment

You don't need hosting provider chaos. You need a solution.

I don't just develop your shop – I take care of what comes after: deployment, hosting, monitoring.

This means for you:

  • no coordination with five different service providers
  • no unnecessary costs through inefficient setups
  • one contact for everything – from planning to going live

Because I both develop and host, I know exactly where to optimize. Result: Your shop runs faster, more stable – and costs you less stress.

🔄 Major Updates

Shopware major update ahead? I've got this covered.

Whether you're an agency or shop owner – major updates are often chaos. Lots of uncertainty, high costs, little transparency.

I bring order to it:

  • for agencies: I handle the complete update – fast, efficient, documented
  • for shop owners: No more overpriced update offers – I know what needs to be done because I helped build Shopware's core updates

Instead of weeks of planning rounds, you get a completed update where everything fits – without risk, without drama.